Background

Clarity, by Investec is a self-directed trade, save and invest platform (for mobile and desktop) for South Africans over the age of 18.   Originally designed and developed by Investec Bank, Clarity is the result of the desire to create a secure, robust and straight-forward alternative for investors who choose to invest independently in local and global markets. The goal was not to provide advice or managed expertise – but rather to let beginner or advanced investors take control of their own investment journeys and invest when, how, where and how much they want. All while having the peace of mind that comes with banking compliance and regulatory backing. Clarity is an independent business unit part of Investec.

Role Description

We are seeking an analytical and commercially focused Growth Marketing Manager to drive client acquisition, funding and reactivation. The role combines paid media and performance management, conversion optimisation, automated client journeys and marketing measurement. The successful candidate will turn performance data and client feedback into practical improvements, manage paid media agency delivery and work closely with Data, Technology and Product to enable reliable tracking and relevant client communication.
This role owns acquisition growth requirements, campaign and journey performance, and coordination of delivery. 

This role would be ideal for someone who is curious about financial services and fintech, has a background in marketing and analytics, and brings a solid foundation in paid media and performance marketing. You enjoy digging into the numbers, understanding what makes clients take action, and turning those insights into better campaigns and customer journeys. You're comfortable working with creative and technical teams—and want to see the impact of your work, from the first click to a funded account.

Key Responsibilities

Paid media performance
•    Plan, execute and optimise paid campaigns within the agreed strategy and budget, using results to improve channel, placement and creative performance.
•    Manage paid media agency briefs, deliverables and performance, including campaign allocations, chase lists and proof of flight.

Audience and acquisition management
•    Maintain approved acquisition, remarketing and lookalike audiences, matching messages and targeting to relevant client segments.
•    Brief Content and Operations on creative and landing page requirements, and test acquisition approaches that improve client quality and funding.

Analytics and technical integration
•    Act as Marketing's contact with Data, Technology and Product leads to define conversion events, UTM conventions, attribution requirements and pixel, SDK and server-side tracking specifications.
•    Coordinate approved data hashing and audience integrations, with Data and Technology owning implementation and relevant owners providing privacy approvals.
•    Validate event coverage, data quality and attribution; resolve reporting discrepancies and maintain monthly reporting on acquisition costs, onboarding, first funding, activation and reactivation.

Client feedback and customer experience
•    Combine client feedback with funnel data to identify journey barriers and gaps between acquisition messages and the experience clients receive.
•    Prioritise improvements with Product and Client Service, and measure their effect on conversion, activation and funding.

Automated journeys and lifecycle optimisation
•    Map, build and manage Pushwoosh journeys for incomplete onboarding, unfunded accounts, inactive clients and other lifecycle stages.
•    Define audiences, data fields, triggers, timing and exit rules with Product and Technology; brief Content and coordinate approvals before activation.
•    Apply consent preferences, frequency limits and exclusions; test messages, channels and sequences, and report delivery, engagement, completion, funding and reactivation results.

Dynamic Email templates and client journeys
•    Own requirements for welcome, onboarding and transactional emails, including personalisation fields, triggers and message timing; brief Content on copy and template needs.
•    Coordinate template builds with Technology and approvals through Operations. Product owns transaction rules and accuracy; Technology owns code and integrations.
•    Coordinate end-to-end testing of templates, data, triggers and delivery with Product and Technology before release, and investigate failures with the technical owners.

Paid media budget control
•    Monitor spend, reconcile delivery against allocations, check invoices and supporting evidence, and maintain spend forecasts.
•    Flag overspend or under-delivery early and recommend budget changes to the Marketing Lead based on performance.

Growth planning and collaboration
•    Maintain a prioritised testing plan with clear success measures, and coordinate growth activity with organic content, PR and product launches.
•    Share audience, creative and conversion insights across Marketing, Product and Client Service; escalate data and delivery dependencies.
•    Coordinate required brand, compliance and privacy approvals and ensure growth activity follows agreed governance processes.

Qualifications, Experience and Skills

•    A bachelor's degree in marketing, Business, Analytics, Communications or a related field, or equivalent relevant experience.
•    3 to 5 years of relevant experience in growth, performance or lifecycle marketing, with demonstrated ownership of campaigns, budgets and measurable conversion improvements.
•    Experience managing paid media agencies and working with Product, Data and Technology teams. Financial services or fintech experience is advantageous.
•    Practical experience with paid search and paid social platforms, audience management, campaign testing and budget optimisation.
•    Experience building and optimising automated customer journeys 
•    A working understanding of dynamic email templates, personalisation, event triggers and end-to-end email testing.
•    Strong marketing analytics skills, including funnel analysis, attribution, UTM tagging, dashboards and translating results into action.
•    A working understanding of pixels, SDKs, server-side events, data hashing and consent-based audience integrations, with the ability to brief and validate technical delivery.
•    Commercial judgement: Connect marketing decisions to client acquisition, funding, activation and efficient use of budget.
•    Self-management: Prioritise competing demands, take initiative and follow work through to completion.
•    Communication and collaboration: Translate marketing needs into clear briefs and build productive relationships across teams and agencies.
•    Problem-solving and curiosity: Investigate performance changes, question assumptions and design useful tests.
•    Meticulous execution and integrity: Check campaign and journey details carefully, handle client data responsibly and maintain accurate reporting.
•    Proficiency in using AI-enabled productivity tools, such as Copilot, to improve efficiency, generate insight and support decision-making. Applies critical thinking and sound judgement when interpreting outputs, remains accountable for the quality and accuracy of their work.

What We Value

At Investec we seek creative, talented people with passion, energy and stamina, who collaborate unselfishly.

We are committed to diversity and inclusion when recruiting internally and externally.